Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance in their franchised outlets. This means that maintenance and repair of the business location must be up to standards of the confidential operations manual of the franchised business at all times.

If a franchised outlet is in the state of disrepair and looks it, but customers will know and it will be difficult for them to maintain consistency and quality in the goods and services they perform and provide. It is for this reason that every franchisor must pay specific attention to this detail. Below is a clause I put into all of our franchise agreements to address this issue;

3.18 Maintenance and Repair

3.18.1 Maintenance and Appearance of Business Location

Franchisee must maintain the condition and appearance of the Franchised Business in a manner consistent with The Car Wash Guys System image. Franchisee will perform all maintenance that is reasonably required from time to time to maintain the condition, appearance and efficient operation of the Franchised Business, including replacement of worn-out or obsolete fixtures, equipment, signs, supplies and inventory, repair of the interior and exterior of the premises and periodic cleaning and decorating. If at any time in the Franchisor's reasonable judgement the general state of repair, appearance or cleanliness of the Franchised Business does not meet Franchisor's standards, then Franchisor will give Franchisee written notice specifying the action to be taken by Franchisee to correct the deficiency and Franchisee will initiate the required action immediately upon receipt of the notice.

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as a franchisor you would be well advised to talk with inexperienced franchise attorney about the maintenance, repair and appearance of the franchisee in their business location and be prepared to address this issue not only in the confidential operations manual but also in the franchise agreements. Consider this to those experts.

Lance Winslow

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